Stories

Hello LIV Fans, It was not too long ago that we launched our flagship watch the GX1 Swiss Quartz Chrono, the success of this watch has brought LIV to the forefront of new watch brands that are dedicated to the direct to...

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What Happened to the Basel Fair? The first time I went to the Basel Watch Fair (aka Baselworld) was in 1995; I had been in the watch business for a few years, working for a small Swiss watch brand and had slowly...

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How do you top a watch collection that’s already a fan favorite? Simple, make lightning strike twice by responding to feedback and introducing two bold new color choices.

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By late 2016, we were feeling the swell of support from our fans and relishing in the disruption of the watch world. Our microbrand had captured the attention and love of our fans and the attention and somewhat different sentiments of mainstream brands. Realizing that is what a rebel does, we decided to model our third Kickstarter project to reflect the rebellion we’d started, in name and design.

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