After being in the watch industry for 22+ years, Chaz realized there was a need for a new type of quality, precision watch. A Swiss watch. He set out to design timepieces that would speak to the people who live life to the extreme, at a price point that would turn the industry on its head. To do this, he established LIV Watches as a bold new brand for those who strove to live life to the fullest.

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