The premier event of the watch world seems to be hitting some issues. This article talks about why these problems might be occurring and Basel World encouraged LIV's founder to start a different kind of watch company.
By late 2016, we were feeling the swell of support from our fans and relishing in the disruption of the watch world. Our microbrand had captured the attention and love of our fans and the attention and somewhat different sentiments of mainstream brands. Realizing that is what a rebel does, we decided to model our third Kickstarter project to reflect the rebellion we’d started, in name and design.
Even though the GX1 was an unqualified success, fans had ideas for improvements. We listened and built them into a, wait for it, "new and improved" GX1. We think you'll approve.