Stories

By late 2016, we were feeling the swell of support from our fans and relishing in the disruption of the watch world. Our microbrand had captured the attention and love of our fans and the attention and somewhat different sentiments of mainstream brands. Realizing that is what a rebel does, we decided to model our third Kickstarter project to reflect the rebellion we’d started, in name and design.

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After being in the watch industry for 22+ years, Chaz realized there was a need for a new type of quality, precision watch. A Swiss watch. He set out to design timepieces that would speak to the people who live life to the extreme, at a price point that would turn the industry on its head. To do this, he established LIV Watches as a bold new brand for those who strove to live life to the fullest.

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Do craft beer and microbrand Swiss watches have anything in common? Yes, they do, as this story shows.

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