NEW! DIVER'S 44MM

300m Swiss Automatic

LATEST RELEASES

NEW

GRAVEL 001 | OCEAN BLUE

Rugged Swiss Automatic

$950

NEW

DIVER'S 44MM | FATHOM

300m Swiss Automatic

$1,100

-

$0

NEW

P-51 BIG PILOT | CRIPES 2.0

300m Swiss Automatic

$2,200

NEW

GRAVEL 001 | NORDIC CAMO

Rugged Swiss Automatic

$950

CUSTOM BUILD

GX-AC | SUMMER OF ORANGE

Swiss Automatic Chronograph

$1,790

TOP PICK

DIVER'S 44MM | BAVARIAN ROSE

300m Swiss Automatic

$975

-

$0

CUSTOM BUILD

GX-AC | SUMMER OF BLUE

Swiss Automatic Chronograph

$1,790

INSPIRED BY A LEGACY

THE ULTIMATE PILOT'S WATCH

The Swiss Automatic P-51 Pilot's with Titanium Case and Ceramic Bezel.

P-51 PILOT'S →P-51 BIG PILOT →

THE LIV CHANNEL

Unboxing: P-51 StrawBoss

With Michael

Swiss Automatic Chronograph
High-Grade Titanium

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90 Days To Decide

With Chaz

We stand by every timepiece
5-Year Intl. warranty

LEARN MORE

New Diver's 44mm Fathom

With Chaz & Fan

New Swiss Automatic Movement
Polished Ceramic Bezel
3D Wave Dial

DISCOVER MORE

The Ultimate Outdoor Watch

With Dovi

Shock-Resistant Technology
Dense Carbon Case
Swiss Automatic

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My First LIV Watch

With Paul

Durability & Quality
My everyday watch
Excellent for sports

VIEW COLLECTIONS

Unboxing: P-51 StrawBoss

With Michael

Swiss Automatic Chronograph
High-Grade Titanium

SHOP NOW

90 Days To Decide

With Chaz

We stand by every timepiece
5-Year Intl. warranty

LEARN MORE

New Diver's 44mm Fathom

With Chaz & Fan

New Swiss Automatic Movement
Polished Ceramic Bezel
3D Wave Dial

DISCOVER MORE

The Ultimate Outdoor Watch

With Dovi

Shock-Resistant Technology
Dense Carbon Case
Swiss Automatic

SHOP NOW

My First LIV Watch

With Paul

Durability & Quality
My everyday watch
Excellent for sports

VIEW COLLECTIONS

THE LIV STORY

Born from a family's love affair with Swiss Craftsmanship, we have become the Most Crowdfunded Swiss watch micro-brand in history — built not for customers, but for a Fan Experience that's daring, different, and Made to Last.

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Swiss Craftsmanship

Our watches are hand built in La Chaux-de-Fonds, Switzerland, alongside the most respected Swiss horology houses, where watchmaking has been a tradition for generations.

Most Crowdfunded

From a 2015 Kickstarter launch to today — we have raised more through crowdfunding than any other Swiss watch brand, and we're still growing.

Fan Experience

We don't want customers, we want fans. The people who wear LIV give us the feedback that shapes every future design.

Made to Last

We've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.