GX1

VENOM YELLOW

Our #1 Fan favorite Swiss Chrono

SHOP NOW

IT'S BACK

CERAMIC DIVER'S

300 Meters Swiss Automatic

GET IT TODAY

P-51 FULL LUME

Our most sought-after Titanium Automatic Chrono

GET YOURS →

NATO ON

PANDA

Unleash your rebellious spirit with this new strap combo.

GET YOURS

WHAT THEY SAY ABOUT LIV

P-51 TITANIUM

ELEVATE YOUR WRIST

Inpsired by a legacy, discover our iconic Swiss chronograph that pays tribute to the legendary WWII fighter plane.

SHOP P-51 TITANIUM CHRONOGRAPH

OUR STORY

WE ARE WATCH FREAKS

______

Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

UNIQUE & BOLD DESIGNS

______

We've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

SWISS CRAFTSMANSHIP

______

Our watches are made by hand in Switzerland, alongside the most respected brands in the industry, where watchmaking goes back generations.

#1 FAN FAVORITE SWISS WATCH

Discover our best-seller collection.

SHOP GX1 →

  • Update: DDC IS Shipping & Price changes are coming

    Update: DDC IS Shipping & Price changes are coming

    Well, it's back and shipping as fast as humanly possible.I'm talking about the Rebel Swiss Day Date Chrono, the DDC. It's been four long months since we had all the...

    Update: DDC IS Shipping & Price changes are coming

    Well, it's back and shipping as fast as humanly possible.I'm talking about the Rebel Swiss Day Date Chrono, the DDC. It's been four long months since we had all the...

  • 1st QTR Update From Chaz Co-founder at LIV

    1st QTR Update From Chaz Co-founder at LIV

    Hello LIV fans, Chaz (Co-founder) is here to give you guys a quick recap on the exciting 1st quarter of 2023, but first, I want to close out 2022 since...

    1st QTR Update From Chaz Co-founder at LIV

    Hello LIV fans, Chaz (Co-founder) is here to give you guys a quick recap on the exciting 1st quarter of 2023, but first, I want to close out 2022 since...

  • 2022: Our Biggest Year Yet

    2022: Our Biggest Year Yet

    OUR BIGGEST YEAR YET You'll know we have come a long way if you've been here through our journey. Our priority for unique Swiss-built timepieces and the exceptional service we...

    2022: Our Biggest Year Yet

    OUR BIGGEST YEAR YET You'll know we have come a long way if you've been here through our journey. Our priority for unique Swiss-built timepieces and the exceptional service we...

1 of 3