NEW LIMITED EDITION

P-51 GOLDFINGER

Swiss Automatic Chrono

TAKE FLIGHT →

NEW RELEASES

NEW!

OCEAN BLUE 2.0 DIVER'S

300m Swiss Automatic

LIMITED EDITION →

NEW!

FULL LUME 2.0

P-51 Titanium

GET ACCESS →

NEW!

GX1

1/10th sec Swiss Chrono

CACTUS GRAY →

NEW!

P-51 PILOTS

Titanium Automatic Chrono

LIMITED EDITION →

G2 WHITE FOREST

Rugged Swiss Chrono

NEW →

BIG PILOT

352ND BLUE NOSED

Titanium Automatic Chrono

LIMITED EDITION →

NEW!

OCEAN BLUE 2.0 DIVER'S

300m Swiss Automatic

LIMITED EDITION →

NEW!

FULL LUME 2.0

P-51 Titanium

GET ACCESS →

NEW!

GX1

1/10th sec Swiss Chrono

CACTUS GRAY →

NEW!

P-51 PILOTS

Titanium Automatic Chrono

LIMITED EDITION →

G2 WHITE FOREST

Rugged Swiss Chrono

NEW →

BIG PILOT

352ND BLUE NOSED

Titanium Automatic Chrono

LIMITED EDITION →

THE ULTIMATE OUTDOOR WATCH

The Swiss rugged watch with Dense Carbon Case, Shock resistant technology.

G001 AUTO →G002 CHRONO →

NEW! Trekker GMT

White Summit

EXPLORE

Diver's Collection

SWISS CRAFTSMANSHIP

How They're Made

GRAVEL SERIES

The Ulltimate Outdoors Watch

Pause Play

JUST LANDED

Shop New

LIV FACES

Where Seconds Become Survival

Experience Juan Pablo’s ascent of Ama Dablam and the watch that kept pace.

DISCOVER THE JOURNEY →

FIND YOUR LIV

Don't know where to start?

TRY OUR WATCH FINDER

OUR STORY

Family Built & Owned

WE ARE WATCH FREAKS

Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

Top Materials

UNIQUE & BOLD DESIGNS

we've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

Passion for Excellence

SWISS CRAFTSMANSHIP

Our watches are hand built in La Chaux-de-Fonds, Switzerland, alongside the most respected Swiss horology houses. Neuchâtel, where watchmaking has been a tradition for generations.

LEARN MORE →

WHAT THEY SAY ABOUT LIV