NEW! GRAVEL 001

NORDIC CAMO

The wild doesn't wait. Neither should you.

LATEST RELEASES

WRIST CHECK

Wear Your Colors

Our Fan Zone is officially live. Match your wrist to your Team's jersey this World Cup.

FIND YOUR LIV

Don't know where to start?

OUR STORY

Family Built & Owned

WE ARE WATCH FREAKS

Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

Top Materials

UNIQUE & BOLD DESIGNS

we've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

Passion for Excellence

SWISS CRAFTSMANSHIP

Our watches are hand built in La Chaux-de-Fonds, Switzerland, alongside the most respected Swiss horology houses. Neuchâtel, where watchmaking has been a tradition for generations.

WHAT THEY SAY ABOUT LIV