OUR STORY

OUR HISTORY

WE LOVE BEAUTIFUL WATCHES

Our company was born out of a love for Swiss watches - notably, the adoration held for them by our co-founder, Chaz. Of course, everyone loves what he loves about them - time-honored craftsmanship and magnificent materials that last. But something was missing. With his co-founder, and wife, Esti, he took Swiss Watches and made them sexy, creating unique designs that always look fantastic. But what indeed makes a LIV watch unique is the feeling you get when you put one on your wrist. The feeling of being different and daring is what it's all about, and it's why we do things the way we do them.

OUR JOURNEY

2014

We launch the LIV brand on Kickstarter, and the response is overwhelming (in a perfect way).

2015

The GX1 Swiss Chrono makes its debut and keeps fans wanting more.

2017

The Rebel enthralls us all with its defiance and takes us to a new level of nonconformism.

2018

We experiment with titanium and ceramic to bring the dashing P-51 and Alarm watches.

2020

We move to Miami's Wynwood Arts District and launch the Saturn V Commemorative Timepiece.

2021

We launch Rebel-ART as well as an iconic design that pays homage to the WWII Warbirds.

OUR WATCHES

HOW THEY'RE MADE

It takes an entire team of up to 55 skilled craftspeople using as many as 206 parts to make a single watch by hand. See a handful of steps required to make a LIV timepiece below.

STEP 1

SWISS WATCHMAKERS

LIV Watches are handmade in the heart of Switzerland, where watchmaking tradition goes back generations.

STEP 2

CASES BUILT TO LAST

The three-part cases are constructed from 316L stainless steel, high-grade titanium, or a bronze-titanium alloy.

STEP 3

MULTILAYERED DIALS

Many LIV dials feature a four-layer sandwich construction dial with uniquely stenciled numbers that bring analog time to life.

STEP 4

SUPER-LUMINOVA BGW9

BGW9 luminescence is delicately applied by master watchmakers on the dials for ultimate clear visibility at night.

STEP 5

SAPPHIRE CRYSTAL

Scratch-resistant sapphire crystal interiors are carefully coated with an anti-reflective coating for optimal display.

STEP 6

ACCURATE MOVEMENTS

Movements are sourced from leading Swiss makers like ETA and hand adjusted and tested for accuracy.

STEP 7

PERFECT PLACEMENT

Movements are meticulously placed in cases to facilitate specific watch functions (chronograph, moonphase, etc.).

STEP 8

TOP QUALITY LEATHER

Straps are curated from the best French and Italian tanneries and are then handcrafted and individually stitched.

STEP 9

INTRICATE TESTING

Painstaking inspections are completed for every watch to test for water resistance, condensation, and more.

OUR PROCESS

Our watches are made by hand in Switzerland, alongside the most respected brands in the industry. Join us on an incredible trip to see the handmade watchmaking process in action.

OUR PROMISE

WE'VE GOT HIGH STANDARDS FOR QUALITY, DESIGN, AND SERVICE.

We're driven by a desire to offer timeless watches that look daring and different and can be enjoyed for years to come.

QUALITY

Simply put, our watches are twice the quality of similarly-priced watches and half the price of similar top-quality watches. How? We cut the retailer markups!

HANDMADE

Each watch is crafted in over 55 handmade steps. It's not the easiest or cheapest method, but we're committed to traditional watchmaking techniques that stand the test of time.

MASTER WATCHMAKERS

Before leaving our Swiss workshop, every watch is touched by over nine skilled master watchmakers for perfection. They're masters of precision who fine-tune each movement for flawless timekeeping.

WE'RE STUBBORN ABOUT VALUE.

Because we sell direct to you, there's no intermediary to mark things up. That means you'll always get a top-quality product at an amazing price.

OUR SERVICE

WE STAND BY EVERYTHING WE STAND FOR.

Our commitment starts with best-in-class products and service and it doesn't end until there's a smile on your face.

WE ONLY USE THE HIGHEST QUALITY MATERIALS

We only use authentic Swiss movement and top-quality materials in our products because that's how it should be.

WE'RE COMMITTED TO LIGHTNING FAST SHIPPING

We want to make it easy and convenient to buy our watches online because we know how badly you're waiting for them.

NO QUESTIONS ASKED RETURNS & EXCHANGES

We always stand behind our products and service, so if something isn't right, we'll make it so.

THE FAN EXPERIENCE

Our goal is to build relationships with people because we want fans, not customers. Our fans are as invested as we are in this concept, continually giving us valuable input to improve our designs and processes. Our incredible group of fans is what makes us tick.

LIV IN THE PRESS

OUR TEAM

WE'RE A LIVELY, DIVERSE BUNCH OF CREATIVE PRECISIONISTS.

We're obsessed with details, from sourcing fine materials to coming up with new designs. Most importantly, we're never afraid to push boundaries.

CHAZ

CO-FOUNDER

I was obsessed with watches from an early age, and love living and breathing my passion, alongside some extraordinary human beings!  

My favorite watch:

GX-AC Swiss Auto Chrono

ESTI

CO-FOUNDER

While I may be an Aussie, I'm not laid back, definitely not when it comes to making sure that we continue to create watches that wow!

My favorite watch:

Rebel-DDC Day Date Chrono

MICHAEL

OUTREACH

To quote DJ Khaled, "I was born and raised in the County of Dade."

I'm so proud to be making horological history from our space in Wynwood, Miami.

My favorite watch:

Saturn V Moon Lander

SARAH

FAN EXPERIENCE

From a live-streaming gamer to a LIV fan support hall of famer. Thanks to my spicy Brazilian roots, I can dance toe-to-toe with these incredible horological nuts, and then some. Call me, beep me if you want to reach me.

My favorite watch:

Saturn V Moon Dust

ERNEST

FAN EXPERIENCE

I'm a spoiled only child, so I know what it's like to receive plenty of attention. Drop me a line, and you'll be amazed by the encounter.

My favorite watch:

GX1 Swiss Quartz Chrono

JAMES

FAN EXPERIENCE

I was raised in South Carolina and bring a no-nonsense approach to the team. It's a real pleasure supporting a product and brand that has so many friendly and passionate fans!

My favorite watch:

GX-Alarm Type-D

ERNEST

FAN EXPERIENCE

I'm a proud Cuban American living the dream of working alongside my dear son, Ernest Junior. I focus on packing each LIV Watch just right to impress you from the moment your watch is delivered.

My favorite watch:

Rebel-AR Swiss Made Auto

TAREK

MASTER WATCHMAKER

I've spent decades pulling apart watches and putting them back together. I take enormous pride in my work, and I love the intricacies and elaborateness of every LIV Watch.

My favorite watch:

P-51 Pilot's Swiss Auto Chrono

ALFONSO

FILM DIRECTOR

I'm from the land of volcanic landscapes and a culture so unique, Guatemala. I love being able to use film to communicate our message of craftsmanship and authenticity.

My favorite watch:

GX-Diver's Swiss Auto