FAIR PRICING POLICY

WHAT DOES IT MEAN?

At LIV, we've heard it countless times –"Why don't you discount your watches like other Swiss brands?"

It's as simple as it gets – our prices are strictly based on the cost of manufacturing & operations.

No fake retails
No artificial markups
No deceptive discounts
No hidden agendas

We believe in providing you with a fair price right from the start.


OUR PRICING APPROACH

DIRECT TO YOU PRICING

Unlike many Swiss legacy brands, we don't follow the traditional model of pricing, which includes three layers of markup:

1. ✔️ The brand
2. ❌ The local distributor
3. ❌ The retailer

With each layer taking a share, it results in inflated retail prices. We've removed these unnecessary layers and passed the savings directly to you.

NO FAKE RETAILS

We don't practice fake retails. You might have seen Swiss brands that will inflate their retails just so that they could discount 20 - 40 or even 60% off the "official retail."

Yes, it might feel good, but you really just got duped. We respect your intelligence too much to employ such tactics.

OUR FOCUS

1. UNIQUE CREATIONS

We design and craft some of the most extraordinary watches you'll ever see.

2. FAIR PRICING

Our pricing is based on our production & operating costs.

3. EXCEPTIONAL SERVICE

We deliver unparalleled after-sales support to the amazing LIV owners who choose to wear our watches.

JOIN US IN EMBRACING TRANSPARENCY

Thank you for being a fan of LIV Swiss Watches. If you have any questions or would like to learn more about our watches and the LIV Fair Pricing Policy, we're always here to answer.