What Happened to the Basel Fair? The first time I went to the Basel Watch Fair (aka Baselworld) was in 1995; I had been in the watch business for a few years, working for a small Swiss watch brand and had slowly moved from packing watches, to sales, and then production. "Baselworld is must-see for a watch lover, the mecca of watches" People told me that Baselworld is must-see for a watch lover, the mecca of watches, a yearly pilgrimage for all those that are in the high-end watch business, and it did not disappoint. As I entered Hall 1,...

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As a responsive brand, we took the feedback we received from our fans in regards to the original GX1. We perfected our flagship model by introducing larger lume indexes, adding a colored accent line and outer ring on the 1/100th of a second subdial, redesigning the concave ring resulting in a more open look, and creating a tighter-lined sunburst pattern, giving the dial a more 3D feel. The result was incredible. READ MORE

How the LIV GX1-A Swiss Automatic came to be The story behind the instant hit and beyond. From the moment our brand launches in 2014, people are begging for a LIV Automatic watch. The following year, we get hard to work designing the GX1-A, keeping signature features and materials, such as the anti-reflective scratch-resistant sapphire crystal, three-dimensional multi-layered dial, 316L stainless steel case and IP bezel, from our original GX1 watch. The goal is to craft this new design into a quality timepiece, using the Swiss values of precision, extreme care, and workmanship. Meticulous detail is to go into every...

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