Stories by Liv

Straps 23MM

GX1 CHRONO

Stories

It’s another brilliant, blue-sky day in Miami, but Bruce McQuiston, founding designer and fabricator at Moto-Studio, couldn’t care less — "Miami is not a great place for riding."   If he’s throwing shade, we’ll let him. His bespoke motorcycle shop, tucked away in a warehouse along the Miami River, began so he could indulge his love for bikes uninterrupted. READ MORE
Disconnect to reconnect

Disconnect to reconnect

As I mentioned in the “My Grail Watch” series on aBlogtoWatch.com back in 2016, I purchased a Pulsar P4 LED watch back around 1976. After the post, I located one on eBay (as I mentioned in comments section of the post) and I assumed I would be as happy with a Pulsar P4 now as I was 40 years ago. READ MORE

Hello LIV Fans, It was not too long ago that we launched our flagship watch the GX1 Swiss Quartz Chrono, the success of this watch has brought LIV to the forefront of new watch brands that are dedicated to the direct to the consumer model. NOW COMES THE REVOLUTION WELCOME TO THE LIV GX-AC Over the past 2 years, we have been working feverously on the next step an Automatic version of our icon.   After much development, we launched on Kickstarter the GX-AC a 25 Jewel Swiss Automatic Chronograph. Sold out Sold out Limited Edition to 1000 pieces this...

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Just Be You

Just Be You

Just be you Ever since I started LIV Swiss Watches back in 2014, people always asked me “Hey Chaz, what is LIV?” My simple answer was always “Just Be You.” Their response to that was always the same- “What the hell does that mean? And what does it have to with watches?” For 18+ years I sold overpriced watches to people who would follow trends and buy what brands told them was cool. People naturally follow- that’s just how it is. I even catch myself sometimes being drawn in by an ad of some big celebrity wearing a beautiful watch,...

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Baselworld is DEAD!

Baselworld is DEAD!

What Happened to the Basel Fair? The first time I went to the Basel Watch Fair (aka Baselworld) was in 1995; I had been in the watch business for a few years, working for a small Swiss watch brand and had slowly moved from packing watches, to sales, and then production. "Baselworld is must-see for a watch lover, the mecca of watches" People told me that Baselworld is must-see for a watch lover, the mecca of watches, a yearly pilgrimage for all those that are in the high-end watch business, and it did not disappoint. As I entered Hall 1,...

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