Just be you Ever since I started LIV Swiss Watches back in 2014, people always asked me “Hey Chaz, what is LIV?” My simple answer was always “Just Be You.” Their response to that was always the same- “What the hell does that mean? And what does it have to with watches?” For 18+ years I sold overpriced watches to people who would follow trends and buy what brands told them was cool. People naturally follow- that’s just how it is. I even catch myself sometimes being drawn in by an ad of some big celebrity wearing a beautiful watch,...
READ MOREStories
What Happened to the Basel Fair? The first time I went to the Basel Watch Fair (aka Baselworld) was in 1995; I had been in the watch business for a few years, working for a small Swiss watch brand and had slowly moved from packing watches, to sales, and then production. "Baselworld is must-see for a watch lover, the mecca of watches" People told me that Baselworld is must-see for a watch lover, the mecca of watches, a yearly pilgrimage for all those that are in the high-end watch business, and it did not disappoint. As I entered Hall 1,...
READ MORE
As a responsive brand, we took the feedback we received from our fans in regards to the original GX1. We perfected our flagship model by introducing larger lume indexes, adding a colored accent line and outer ring on the 1/100th of a second subdial, redesigning the concave ring resulting in a more open look, and creating a tighter-lined sunburst pattern, giving the dial a more 3D feel. The result was incredible.
READ MORE
How the LIV GX1-A Swiss Automatic came to be The story behind the instant hit and beyond. From the moment our brand launches in 2014, people are begging for a LIV Automatic watch. The following year, we get hard to work designing the GX1-A, keeping signature features and materials, such as the anti-reflective scratch-resistant sapphire crystal, three-dimensional multi-layered dial, 316L stainless steel case and IP bezel, from our original GX1 watch. The goal is to craft this new design into a quality timepiece, using the Swiss values of precision, extreme care, and workmanship. Meticulous detail is to go into every...
READ MORE