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Timeless Moments with LIV - Episode 1

Contents

@luckylocciano:
From Buenos Aires to Miami

Timeless Moment:
Live a life less ordinary

The setting:
Soundlux Audio

Connecting:
LIV and the Rebel DDC

Early development

WWI and the interwar years

Argentina and north-eastern Italy: those are the firm Latin roots of Luciano Ros, known as Lucho or @luckylocciano, a man who has proudly made America his home since 15. Lucho has known and valued the importance of sincere, passionate customer service since leaving school and starting in the hotel and restaurant industries. We at LIV Watches appreciate and understand that commitment to the customer, which is why Lucho was a perfect match as an ambassador for our Rebel collection.
 
Lucho loves and admires watches. For him, they define a man. He also appreciates the mechanics of a watch, not to mention the unique heritage of a sought-after brand.

Lucho is currently a business development partner for a software tech company. He’s aiming to launch a company called Fast Glory, which will be an apparel brand with a focus on culture, cinematography, and collaboration with local artists in Miami.

Unsurprisingly, this successful guy with a rebellious streak likes to take to the open road on his bike and explore America, far and wide. And although he may miss the food and culture of his native Argentina, he appreciates the security, freedom, and easy access to travel the world that the US gives him.

In five short years following Bleriot's flight, Europe and most of the rest of the world was plunged into the horror of WWI. Dirigibles and observation balloons were still in use but eventually succumbed to the rapidly developing airplanes. Watches and compasses now served to guide bombers to targets to deliver their ordnance as accurately as possible.

The airplanes of WWI were often hard to control. That meant the pilot was ill-advised to take his hands off the controls to retrieve his pocket watch. The same value that leads Santos-Dumont to seek a solution carried full force into combat.

Most aerial combat during WWI occurred during the day due to lack of proper instruments and lights. Bad weather almost always grounded the planes of the time. So watches did not need large quantities of luminescence. The just needed to be easy to read. Therefore, the iconic black dial and large contrasting Arabic numerals became standard issue.

As a result of experiences in WWI, U.S. Navy captain Philip Van Horn Weems designed an independently adjustable seconds ring. This feature allowed pilots to accurately synchronize their watch with a radio time signal without stopping the sweep seconds hand. Although "hacking" watch movements to allow everyone in a combat unit to synchronize their watches to the second, the practice could result in throwing pilots off course, ruin missions, and risk the airplane and crew.

Following his successful trans-Atlanic flight in 1927, Charles Lindbergh collaborated with Weems to develop the Hour Angle system which further enabled the wristwatch to determine longitude.

The German military specified a design that set the standard for what we think of as a classic pilot's watch today. By 1936, aviation advances allowed airplanes to fly at all hours and in foul weather (although grounding in severe conditions was common). The result was the Beobachtungsuhr (B-Uhr), or Observer.

"We are proud to have Lucho represent our Rebel collection. He's a go-getter with an authentic passion for life who strives for the best in all he does - the perfect Rebel."

- Chaz Chazanow

Co-Founder at LIV Watches

Timeless Moment: Live a life less ordinary

The setting: Soundlux Audio

Our video shoot with Lucho took place at Soundlux Audio, a premier audio showroom in Miami. The unique studio is in a luxe private loft set up with the best audio equipment around. Soundlux Audio helps curate the most pitch-perfect and appropriate audio solutions for clients worldwide, emphasizing superb clarity of sound and musicality.

The Miami New Times has called Soundlux Audio, “…as close to paradise as a South Florida audiophile could ask for.” It was the perfect place to spend time with Lucho, a man who appreciates the good life and the very best in technology.

Connecting: LIV and the Rebel DDC

Lucho is a fan of LIV Watches because he believes our brand shares his own “search for a life less ordinary, seeking adventure and getting out of our comfort zones,” as he puts it so well. He admires LIV’s innovation with a rebellious edge. After all, this is a man who is a sub-elite triathlete who has competed all over the world. He believes the sport has changed his life, making him more committed and disciplined in all he does.
 
He’s a man who loves to work with his hands when he can, having rebuilt his 1974 Toyota FJ Land Cruiser engine,and currently overhauling a 1979 Honda XL500. That’s why he can appreciate the limited edition Rebel-DDC with its precision Swiss quartz day date chronograph movement. Also a man of refined taste, he equally loves the aesthetics of its multi-layer, concave stadium-style sandwich dial featuring hands with BGW9 luminescence.
 
The Forest Green is the perfect Rebel-DDC match for Lucho, given that as a young boy, his dream car was in British racing green colors, with a tan interior. For him, it’s one of his favorite combinations. So, no small wonder that a classic piece such as the Rebel-DDC Forest Green with a strap in finest brown Italian leather is a perfect fit.
 
Lucho. Soundlux Audio. The LIV Rebel DDC Forest Green. Consider it man, technology, and craftsmanship in perfect synergy.

"Lucho embodies everything that inspired us to design and make this watch - adventure, a sense of wanderlust for the world, and rugged masculinity that appreciates the good things in life and fine craftsmanship. And the Rebel-DDC looks great on his wrist!"

- Esti Chazanow

Co-Founder at LIV Watches

REBEL-DDC

Movement
Precision Swiss day date chronograph (caliber Z60)

Case
High-grade 316L stainless steel with IP coating

Dial and hands
Multi-layer, concave stadium-style sandwich dial, steel baton-shaped hands with BGW9 luminescence

Crystal
Curved scratch-resistant sapphire crystal withanti-reflective coating

Crown
Push down with LIV logo enamel inlay

Water resistance
100 meters (330 feet)


Dimensions
Case width: 40 mm
Case height: 13.9 mm
Lug width: 22.0 mm
Height with lug: 49.5 mm

Production
Limited edition to 1500 pieces

Contents

Part 1:
@luckylocciano:
From Buenos Aires to Miami

Part 4:
The setting:
Soundlux Audio

Part 2:
Timeless Moment:
Live a life less ordinary

Part 5:
Connecting:
LIV and the Rebel DDC

Early development

From Buenos Aires to Miami

Argentina and north-eastern Italy: those are the firm Latin roots of Luciano Ros, known as Lucho or @luckylocciano, a man who has proudly made America his home since 15. Lucho has known and valued the importance of sincere, passionate customer service since leaving school and starting in the hotel and restaurant industries. We at LIV Watches appreciate and understand that commitment to the customer, which is why Lucho was a perfect match as an ambassador for our Rebel collection.
 
Lucho loves and admires watches. For him, they define a man. He also appreciates the mechanics of a watch, not to mention the unique heritage of a sought-after brand.

Given the fact that Santos-Dumont was a regular participant at the airshows of the day, other pilots exhibited one of the earliest known examples of wrist envy. As a result, the pilot's watch soon became a "must-have" instrument in the cockpit. And, not just for "keeping up the the Santos-Dumonts" reasons. Advances in powered flight were enabling planes to fly further and faster. With a reliable watch and a compass, pilots had the tools they needed to calculate time-speed-distance, determine when to move to the next leg of a flight, judge how much fuel was left, and generally be safer in the air.

Pilot Louis Bleriot wore a Zenith wristwatch when he made aviation history being the first to fly an airplace across the English Channel in July of 1909. Taking advantage of the feat for marketing purposes, Bleriot commented upon landing that he was very satisfied with his Zenith and would recommend it to others. The records are unclear on the point of Bleriot's comment being spontaneous or rehearsed.

WWI and the interwar years

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."

- Chaz Chazanow

Founder at LIV Watches

Advances during WWII

French watchmaker Zenith continued to manufacture their pilot's watches. Striking a neutral stance, Zenith sold its watches to both the Allies and the Axis. They used their 1939 Type Montre d"Aeronef design as the basis of their wristwatch. It featured the black dial and white arabic numerals with the large onion-style crown at 3 o'clock.

The United States did not produce a purpose-made pilot's watch. One of the most widely produced models supplied to American forces was the A-11. Manufactured by Bulouva, Waltham, and Elgin, the watch featured the required high-visibility black dial with white Arabic numerals. The manually wound movement featured a hacking function for synchronization. Some A-11s were waterproof, some were dust proof, some had luminous hands, , and some did not. All had a larger crown at 3 o'clock, but not in the onion style.

Postwar evolution

Lucho is currently a business development partner for a software tech company. He’s aiming to launch a company called Fast Glory, which will be an apparel brand with a focus on culture, cinematography, and collaboration with local artists in Miami.

Unsurprisingly, this successful guy with a rebellious streak likes to take to the open road on his bike and explore America, far and wide. And although he may miss the food and culture of his native Argentina, he appreciates the security, freedom, and easy access to travel the world that the US gives him.

"We are proud to have Lucho represent our Rebel collection. He's a go-getter with an authentic passion for life who strives for the best in all he does - the perfect Rebel."

- Chaz Chazanow

Founder at LIV Watches

Timeless Moment:
Live a life less ordinary

The setting:
Soundlux Audio

Our video shoot with Lucho took place at Soundlux Audio, a premier audio showroom in Miami. The unique studio is in a luxe private loft set up with the best audio equipment around. Soundlux Audio helps curate the most pitch-perfect and appropriate audio solutions for clients worldwide, emphasizing superb clarity of sound and musicality.

The Miami New Times has called Soundlux Audio, “…as close to paradise as a South Florida audiophile could ask for.” It was the perfect place to spend time with Lucho, a man who appreciates the good life and the very best in technology.

Connecting:
LIV and the Rebel-DDC

Lucho is a fan of LIV Watches because he believes our brand shares his own “search for a life less ordinary, seeking adventure and getting out of our comfort zones,” as he puts it so well. He admires LIV’s innovation with a rebellious edge. After all, this is a man who is a sub-elite triathlete who has competed all over the world. He believes the sport has changed his life, making him more committed and disciplined in all he does.
 
He’s a man who loves to work with his hands when he can, having rebuilt his 1974 Toyota FJ Land Cruiser engine,and currently overhauling a 1979 Honda XL500. That’s why he can appreciate the limited edition Rebel-DDC with its precision Swiss quartz day date chronograph movement. Also a man of refined taste, he equally loves the aesthetics of its multi-layer, concave stadium-style sandwich dial featuring hands with BGW9 luminescence.
 
The Forest Green is the perfect Rebel-DDC match for Lucho, given that as a young boy, his dream car was in British racing green colors, with a tan interior. For him, it’s one of his favorite combinations. So, no small wonder that a classic piece such as the Rebel-DDC Forest Green with a strap in finest brown Italian leather is a perfect fit.
 
Lucho. Soundlux Audio. The LIV Rebel DDC Forest Green. Consider it man, technology, and craftsmanship in perfect synergy.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."

- Esti Chazanow

Co-Founder at LIV Watches

"Lucho embodies everything that inspired us to design and make this watch - adventure, a sense of wanderlust for the world, and rugged masculinity that appreciates the good things in life and fine craftsmanship. And the Rebel-DDC looks great on his wrist!"

- Esti Chazanow

Co-Founder at LIV Watches

Rebel-DDC

Movement
Precision Swiss day date chronograph (caliber Z60)

Case
High-grade 316L stainless steel with IP coating

Dial and hands
Multi-layer, concave stadium-style sandwich dial, steel baton-shaped hands with BGW9 luminescence

Crystal
Curved scratch-resistant sapphire crystal withanti-reflective coating

Crown
Push down with LIV logo enamel inlay

Water resistance
100 meters (330 feet)


Dimensions
Case width: 40 mm
Case height: 13.9 mm
Lug width: 22.0 mm
Height with lug: 49.5 mm

Production
Limited edition to 1500 pieces