Welcome to the third article in our five-part series on ‘What Makes a LIV Watch?’ In the first two articles, we looked at what were the roots for our brand’s inspiration, as well as the decision-making processes that need to be considered before a watch can even be designed, let alone manufactured. We can now turn to what is probably the most creative aspect of an entire watch-making project: the design process.
Steve Jobs, the legendary co-founder of Apple, once said, “Design is not just what it looks like and feels like. Design is how it works.” The same is as true of watches as it is of smartphones and tablets. Not only must we ensure that our watches look and feel great, but they must also function properly and be fit for purpose. But that is easier said than done - and that is why the design process is so crucially important to us.