Search

LIV Search

What's New at LIV Watches - November 2020

Contents

Part 1:
Anything cool going on around here?

Part 2:
Rebel-DDC in TJ Blue

Part 3:
GX1-A Full Lume

Part 4:
P-51 Pilot's Watch

Part 5:
NEW!
GX Automatic Chronographs

Part 6:
NEW!
Diver's Full Lume

Early development

WWI and the interwar years

In five short years following Bleriot's flight, Europe and most of the rest of the world was plunged into the horror of WWI. Dirigibles and observation balloons were still in use but eventually succumbed to the rapidly developing airplanes. Watches and compasses now served to guide bombers to targets to deliver their ordnance as accurately as possible.

The airplanes of WWI were often hard to control. That meant the pilot was ill-advised to take his hands off the controls to retrieve his pocket watch. The same value that leads Santos-Dumont to seek a solution carried full force into combat.

Most aerial combat during WWI occurred during the day due to lack of proper instruments and lights. Bad weather almost always grounded the planes of the time. So watches did not need large quantities of luminescence. The just needed to be easy to read. Therefore, the iconic black dial and large contrasting Arabic numerals became standard issue.

As a result of experiences in WWI, U.S. Navy captain Philip Van Horn Weems designed an independently adjustable seconds ring. This feature allowed pilots to accurately synchronize their watch with a radio time signal without stopping the sweep seconds hand. Although "hacking" watch movements to allow everyone in a combat unit to synchronize their watches to the second, the practice could result in throwing pilots off course, ruin missions, and risk the airplane and crew.

Following his successful trans-Atlanic flight in 1927, Charles Lindbergh collaborated with Weems to develop the Hour Angle system which further enabled the wristwatch to determine longitude.

The German military specified a design that set the standard for what we think of as a classic pilot's watch today. By 1936, aviation advances allowed airplanes to fly at all hours and in foul weather (although grounding in severe conditions was common). The result was the Beobachtungsuhr (B-Uhr), or Observer.

Anything cool going on around here?

Plenty—and it's all in stock and ready to ship for the holidays. Keep reading for the rundown on our stunning new options and back-in-stock faves to make your seasonal gifting a cinch.

Rebel-DDC in TJ Blue

Back in stock!

With all the premium features you expect from a LIV Watch, this Rebel dares to disrupt. We collaborated with professional cyclist and artist TJ Eisenhart to create this bold blue timepiece, which features a day-date Swiss movement, pristine sapphire crystal, and continuously-running 60-second subdials.

"My favorite part of this outstanding quartz chronograph is that it delivers extreme accuracy with chronograph and calendar capabilities—all in a rebellious design."

- Chaz Chazanow

Co-Founder at LIV Watches

GX1-A Full Lume

Back in stock!

Welcome back to the new GX1-A Full Lume 42mm Swiss automatic! Featuring a Sellita SW200-1 movement and a dial fully layered with BGW9 luminescence, this watch was too good to stay away for long. The fantastic movement uses 26 jewels for smooth operation and accuracy. A hand finished solid 316L stainless steel case cradles and protects it.

P-51 Pilot's Watch

Best Seller

Reach for the sky with the P-51 Pilot's Watch and the proud legacy it embodies. A 25-Jewel Swiss ETA 7750 Automatic Chrono movement is at the zenith of accuracy, and the aviation-inspired styling will keep your eyes (and spirits) on the horizon even while your feet stay on the ground.

"My favorite part of our P-51 collection is that it pays homage to heroism and bravery. It celebrates freedom and what happens when people stand up for what's right."

- Esti Chazanow

Co-Founder at LIV Watches

GX-AC in TJ Blue

NEW!

How to improve upon our industry-best automatic chronograph? Pair it with the signature blue color created in our partnership with pro cyclist and artist TJ Eisenhart. Under that intricate 3D, multi-layer dial beats an ETA Caliber 7750 movement. On top of that, the GX-AC case is hand-finished out of premium 316L stainless steel.

Diver's Full Lume

NEW!

A diver’s watch requires the best in precision and function, but that doesn’t mean that it can’t also look amazing. The limited-edition LIV GX-Diver's 41mm is a timepiece that incorporates both rugged functionality and superb styling, now available featuring a polished ceramic bezel with bright BGW9 luminescence and unidirectional rotation.

Contents

Part 1:
Anything cool going on around here?

Part 4:
P-51 Pilot's Watch

Part 2:
Rebel-DDC in TJ Blue

Part 5:
NEW! GX Automatic Chronographs

Part 3:
GX1-A Full Lume

Part 6:
NEW! Diver's Full Lume

Anything cool going on around here?

Plenty—and it's all in stock and ready to ship for the holidays. Keep reading for the rundown on our stunning new options and back-in-stock faves to make your seasonal gifting a cinch.

Rebel-DDC in TJ Blue

Back in stock!

With all the premium features you expect from a LIV Watch, this Rebel dares to disrupt. We collaborated with professional cyclist and artist TJ Eisenhart to create this bold blue timepiece, which features a day-date Swiss movement, pristine sapphire crystal, and continuously-running 60-second subdials.

"My favorite part of this outstanding quartz chronograph is that it delivers extreme accuracy with chronograph and calendar capabilities—all in a rebellious design."

- Chaz Chazanow

Co-Founder at LIV Watches

GX1-A Full Lume

Back in stock!

Welcome back to the new GX1-A Full Lume 42mm Swiss automatic! Featuring a Sellita SW200-1 movement and a dial fully layered with BGW9 luminescence, this watch was too good to stay away for long. The fantastic movement uses 26 jewels for smooth operation and accuracy. A hand finished solid 316L stainless steel case cradles and protects it.

P-51 Pilot's Watch

Best Seller

Reach for the sky with the P-51 Pilot's Watch and the proud legacy it embodies. A 25-Jewel Swiss ETA 7750 Automatic Chrono movement is at the zenith of accuracy, and the aviation-inspired styling will keep your eyes (and spirits) on the horizon even while your feet stay on the ground.

"My favorite part of our P-51 collection is that it pays homage to heroism and bravery. It celebrates freedom and what happens when people stand up for what's right."

- Esti Chazanow

Co-Founder at LIV Watches

GX-AC in TJ Blue

NEW!

How to improve upon our industry-best automatic chronograph? Pair it with the signature blue color created in our partnership with pro cyclist and artist TJ Eisenhart. Under that intricate 3D, multi-layer dial beats an ETA Caliber 7750 movement. On top of that, the GX-AC case is hand-finished out of premium 316L stainless steel.

GX-AC in Envy Green

NEW!

First spotted in our inaugural Kickstarter campaign back in 2015, Envy Green has long been a fan-favorite here at LIV, so we brought it back in a big way by adding to the GX-AC fam. This color will inspire wrist envy from everyone you know (and maybe even from your other watches). You can read more about this ultimate-cool color on our blog.

GX-AC in Venom Yellow

NEW!

The GX-AC excitement isn't done yet! We rounded out the new trio with a dynamic yellow that bold color-lovers will flock to like bees to honey. Dramatic, daring design meets Swiss watchmaking perfection in the ETA 7750 movement, which you can view in exquisite detail through the exhibition caseback. You can read more about this hot color on our blog.

Diver's Full Lume

NEW!

A diver’s watch requires the best in precision and function, but that doesn’t mean that it can’t also look amazing. The limited-edition LIV GX-Diver's 41mm is a timepiece that incorporates both rugged functionality and superb styling, now available featuring a polished ceramic bezel with bright BGW9 luminescence and unidirectional rotation.