OUR STORY

"The feeling of being different and daring is what it's all about."

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FOUNDER'S STORY ──

A Love Affair with Swiss Craft

Our company was born out of a love for Swiss watches - notably, the adoration held for them by our co-founder, Chaz. Of course, everyone loves what he loves about them - time-honored craftsmanship and magnificent materials that last.

But something was missing.

With his co-founder, and wife, Esti, he took Swiss Watches and made them sexy, creating unique designs that always look fantastic. But what indeed makes a LIV watch unique is the feeling you get when you put one on your wrist. The feeling of being different and daring is what it's all about, and it's why we do things the way we do them.

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MILESTONES ──

2015
LIV launches on Kickstarter to overwhelming response.
2016
GX1 Swiss Chrono debuts; raises over $1M in crowdfunding.
2017
The Rebel redefines nonconformism and takes LIV to new heights.
2018
The P-51 takes flight — titanium case, ceramic bezel, limited-edition variants.
2020
LIV Headquarters opens in Miami Wynwood Arts District; Saturn V Commemorative launches.
2021
First Dual Lume dial featuring BGW9 Swiss & C3 lume dials.
2023
Gravel 001 Auto arrives — dense carbon case, proprietary shock-resistant technology.
2024
Ocean Blue Divers launch with matching strap.
2025
Trekker GMT — LIV's first GMT. 13 months in the making, built entirely from scratch.
Today
Most crowdfunded Swiss watch micro-brand in history. Still growing.

THE LIV STANDARD ──

QUALITY

Twice the quality of similarly-priced watches. Half the price of comparable top-tier brands. The difference? We cut the retailer markups — every penny goes into the watch.

SWISS MADE

Every watch is built through over 55 handmade steps by craftspeople who have spent decades perfecting their trade. Not the easiest method, not the cheapest — but the only one we'll ever use.

PRECISION

Before leaving our Swiss workshop, every watch passes through the hands of nine skilled master watchmakers. Certified accurate to ±5 seconds per day — guaranteed in writing.

SWISS CRAFTSMANSHIP ──

Handmade. Every single one.

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OUR PROMISE ──

WIR VERWENDEN NUR DIE HOCHWERTIGSTEN MATERIALIEN

Wir verwenden in unseren Produkten nur authentische Schweizer Uhrwerke und hochwertige Materialien, denn so soll es sein.

WIR VERPFLICHTEN UNS ZU EINEM BLITZSCHNELLEN VERSAND

Wir möchten es einfach und bequem machen, unsere Uhren online zu kaufen, weil wir wissen, wie sehr Sie darauf warten.

KEINE FRAGEN GESTELLT RÜCKGABE & UMTAUSCH

Wir stehen immer hinter unseren Produkten und unserem Service. Wenn also etwas nicht stimmt, machen wir es so.

THE FAN EXPERIENCE

Our goal is to build relationships with people because we want fans, not customers. Our fans are as invested as we are in this concept, continually giving us valuable input to improve our designs and processes. Our incredible group of fans is what makes us tick.

OUR TEAM ──

Chaz

CO-FOUNDER

I was obsessed with watches from an early age, and love living and breathing my passion, alongside some extraordinary human beings!  

Esti

CO-FOUNDER

While I may be an Aussie, I'm not laid back, definitely not when it comes to making sure that we continue to create watches that wow!

Michael

OUTREACH

To quote DJ Khaled, "I was born and raised in the County of Dade."I'm so proud to be making horological history from our space in Wynwood, Miami.

Ernest

FAN EXPERIENCE

I'm a spoiled only child, so I know what it's like to receive plenty of attention. Drop me a line, and you'll be amazed by the encounter.

Connor

FAN EXPERIENCE

Every person who reaches out deserves to feel like the only person who reached out. That's the standard I hold myself to, every single day.

James

FAN EXPERIENCE

Raised in South Carolina, no-nonsense by nature. It's a real pleasure being part of a a team and brand with such passionate fans.

Daniel

WATCHMAKER

I've spent my career taking watches apart and putting them back together. At LIV, the only difference is I never want to stop.

Sazi

SPECIAL PROJECTS

If it's weird, ambitious, or hasn't been done before — that's where I come in. When I'm not chasing the next big idea, I'm chasing miles on two wheels.

Moshe

Content Producer

I tell stories for a living. I live behind a lens and a timeline. Frames, cuts, stories — lucky for me, LIV keeps giving me content worth creating.

Ernest

FULLFILLMENT

Proud Cuban American, working alongside my son Ernest Junior. I make sure every LIV arrives perfectly packed and ready to impress.

LEBEN IN DER PRESSE

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