2025 LIV RECAP

I was just looking back at everything we released in 2025, and honestly, even I’m a little breathless. It was a non-stop year of new movements, record-breaking sell-outs, and a lot of late nights in the office.

We moved fast, so in case you missed a beat, here is the month-by-month recap of the year:

JANUARY: Trekker GMT 

In Jan of 2025, we launched our first automatic GMT watch, part of the Trekker collection, with a clean design. Oh boy, was it a hit. Our first production sold out in one week.

MARCH: Diver's 44 Ocean Blue & Full Lume

and the Diver's 44mm Black Full Lume. Our divers collection continues to be our strongest collection year over year.

APRIL: Diver's Rose Cobalt 

In April, we launched another 44MM Diver’s, the  Diver's Rose Cobalt, or as we say here in the office, sharp classic blue.  That is 3 divers timepieces in 2 months and all sold out within days (we didn't restock these until Oct 2025 )

MAY: GX-AC Full Orange

So in May 2025, we launched the GX-AC (Auto Chrono & Full Orange dial). That was a direct request from one of our amazing lIV owners, and it came out fantastic.

 

JUNE: G2 White Forest

June was incredible. We launched the Gravel 002 (AKA: G2) White Forest, a color inspired by the 1972 Porsche 911 Carrera RS 2.7 Grand Prix White with Green Livery. FYI: I am in love with classic race cars from the 1960s, 70s, and 80s.

JULY: P-51 Twilight Rose

July came with two massive launches: the P-51 Twilight Tear rose gold fusion and black ceramic titanium automatic chronograph. Like all-our new watch launches, this one sold out in days. and has only recently been restocked.

+ GX1 Cactus Gray

Next came GX1 Cactus. To be honest, I was absolutely shocked by how the LIV owners were (and still are) fighting for this timepiece; in fact, it is our #1 watch for first-time LIV owners. Watch lovers absolutely love the cactus color, contrasted by the black IP case.

AUGUST: G2 GT40 McQueen

Gravel 002 GT40 McQueen launched in Aug 2025, and like the G2 White forest, this killer timepiece blew up. In fact, this watch beat the White Forest in how fast it sold out. (only restocked after the new year)

   

SEPTEMBER: P-51 Petie 2nd

In Sep 2025, the P-51 Petie P-51 sandblasted titanium automatic chronograph came out; this timepiece features a classic sunburst silver dial with striking blue and index housing, and a date window frame as well.

   

OCTOBER: Diver's Bavarian Rose

Hang in there for me because we still have two more watch launches, both in Oct 2025 1. The 44MM Diver's Bavarian Rose Automatic with a vintage ceramic bezel has been sold out for the past 2 months (we are working on it). 

+ New! P-51 Titanium | 42mm Collection

And the brand new P-51 titanium in 42mm size, just perfect for P-51 lovers with a 6.5 - 8 in wrist)

The two color options are the black ceramic bezel in a TI case and the Man O’ War, a black & orange dial,
 

and the Strawboss 2, a blasted TI case with a blue ceramic bezel and a blue and orange dial.

I know it's a lot of launches, but at LIV, we do not stop.

Two other stats that are pretty cool.

1. We went from shipping to 132 countries to 141. That means we shipped to an additional 9 countries since 2014.
2. We reviewed over 13k reviews from fans around the world.

Last but not least, I want to thank you, the watch lover who has been with us for this journey. You inspire us each day to keep designing and building some of the most unique Swiss timepieces.

All the best,

S. Chaz

Co-Founder & CEO at LIV - Swiss Watches

Address   120 NW 25th St #303 Wynwood Arts District Miami, FL 33127

Phone +1 305 330 5940

Website livwatches.com