NEW! 41MM DIVERS

GAMMA GREEN

Now available on our first-ever 22mm silicone strap.

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TITANIUM

P-51 ROSE GOLD

5th Anniversary Limited Edition 500 Units

LIMITED AVAILABILITY

GX-AC

SWISS PANDA

Our boldest Swiss Automatic chrono.

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NEW STRAP COMBO

GX1 QUAD

Available in 4 striking strap options.

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SWISS BGW9 + C3

DUAL LUME

Our brightest Swiss Auto Chrono is now shipping.

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LATEST RELEASES

#1 FAN FAVORITE SWISS WATCH

Discover our best-seller collection.

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P-51 TITANIUM

ELEVATE YOUR WRIST

Discover our iconic P-51 Swiss chronograph that pays homage to the legendary P-51 WWII fighter.

P-51 TITANIUM

Limited Edition Automatic Chrono

FIND YOUR LIV

Don't know where to start?

TOP COLLECTIONS

P-51 Pilots

P-51 Pilots

Titanium Automatic Chrono

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GX1 SWISS CHRONOGRAPH

GX1 Chrono

GX1 Chrono

GX1 Swiss 1/10th of a sec Chrono

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GX-AC AUTOMATIC CHRONO

GX-AC

GX-AC

Bold 12 Hour Swiss Automatic Chronograph

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44MM GX-DIVER'S AUTOMATIC

Divers 44

Divers 44

Dive To 1000 ft With this automatic Ceramic Bezel

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REBEL-AR SWISS AUTOMATIC

Rebel-AR

Rebel-AR

The Most Unique Automatic rectangle watch.

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WHAT THEY SAY ABOUT LIV

OUR STORY

WE ARE WATCH FREAKS

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Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

UNIQUE & BOLD DESIGNS

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We've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

SWISS CRAFTSMANSHIP

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Our watches are made by hand in Switzerland, alongside the most respected brands in the industry, where watchmaking goes back generations.