72-HOUR

FLASH SALE

Get 50% OFF our last Rebel-ART timepieces!

GET YOURS NOW

DIVER'S 44MM

FULL LUME

A shining example of bold, Swiss innovation.

SHOP NOW

GX AUTO CHRONO

ROSE

Legendary 7750 Caliber

Get Yours

NEW STRAP COMBO

CRIPES A' MIGHTY

Now available on Custom Orange Silicone strap!

SHOP NOW

GX1

VENOM YELLOW

Our #1 Fan favorite Swiss Chrono is back!

SHOP NOW

FAN FAVORITES

Top Rated LIV Watches

INSPIRED BY CAR RACING

THE REBEL-AR COLLECTION

DISCOVER MORE

WOMEN'S GX1-A COLLECTION

DIVE OR FLY

Bold timepieces designed to go deep or take to the skies.

OUR STORY

HOT OFF THE PRESS

WE DON'T JUST SELL WATCHES

We create connections with watch fans all over the world. When you buy a LIV watch, you become part of our family. If you aren’t 100% happy, we are not either. It is called The LIV Pledge. We pledge to stand by the LIV on your wrist, and we mean it.

✓ 5-YEAR INTERNATIONAL WARRANTY

✓ 90 DAY HASSEL-FREE RETURNS

✓ FULL CONCIERGE EXPERIENCE

✓ 100% FREE SHIPPING & RETURNS