NEW! GX1

CACTUS GRAY

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NEW!

GX1 CACTUS SWISS CHRONO

Our Story

Family Built & Owned

WE ARE WATCH FREAKS

Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

Top Materials

UNIQUE & BOLD DESIGNS

we've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

Passion for Excellence

SWISS CRAFTSMANSHIP

Our watches are hand built in La Chaux-de-Fonds, Switzerland, alongside the most respected Swiss horology houses. Neuchâtel, where watchmaking has been a tradition for generations.

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P-51 AUTO CHRONO

TWILIGHT TEAR

NEW! TITANIUM ROSE GOLD

FIND YOUR LIV

Don't know where to start?

P-51 TITANIUM

ELEVATE YOUR WRIST

Discover our iconic P-51 Swiss chronograph that pays homage to the legendary P-51 WWII fighter.

P-51 TITANIUM

Limited Edition Automatic Chrono

WHAT THEY SAY ABOUT LIV