Our Story

Family Built & Owned
WE ARE WATCH FREAKS
Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

Top Materials
UNIQUE & BOLD DESIGNS
we've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

Passion for Excellence
SWISS CRAFTSMANSHIP
Our watches are hand built in La Chaux-de-Fonds, Switzerland, alongside the most respected Swiss horology houses. Neuchâtel, where watchmaking has been a tradition for generations.






THE ULTIMATE OUTDOOR WATCH
The Swiss rugged watch with Dense Carbon Case, Shock resistant technology.

P-51 TITANIUM
ELEVATE YOUR WRIST
Discover our iconic P-51 Swiss chronograph that pays homage to the legendary P-51 WWII fighter.
P-51 TITANIUM
Limited Edition Automatic Chrono
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NEW! P-51 Rose Titanium Chrono Twilight Tear
Regular price $2,600.00 USDRegular priceUnit price / per$0.00 USDReduced price $2,600.00 USD -
P-51 352nd Blue-Nosed
Regular price $1,950.00 USDRegular priceUnit price / per$0.00 USDReduced price $1,950.00 USD -
P-51 Frenesi Green
Regular price From $1,950.00 USDRegular priceUnit price / per$0.00 USDReduced price From $1,950.00 USD -
P-51 Cripes A' Mighty
Regular price From $1,950.00 USDRegular priceUnit price / per
WHAT THEY SAY ABOUT LIV


