Hi. We're Chaz and Esti, and we love watches. In 2014, we saw a problem: a huge segment of watch lovers were being excluded from the market. Excluded by retail prices bloated with mid-channel markups and celebrity endorsements. We envisioned a different approach--a direct-to-consumer microbrand that stripped away all unnecessary costs so that everyone could experience a Swiss-made timepiece without breaking their budget. Inspired by our love for outdoor sports and luxury watches, acquired from nearly 20 years of experience in the watch industry, we launched our brand with a blockbuster Kickstarter campaign and we haven't looked back since.