A cutting-edge company
One of Sellita's strengths is its in-house, cutting-edge expertise. It boasts dedicated engineering, process engineering, machinery development, and movement development departments. This internal expertise allows Sellita to produce its own machinery, which enables the precision, high-volume manufacturing of movements. It also has a laboratory engaged in, among other things, the testing of oils/lubricants needed in movements.
The principal focus of Sellita is on collaborating with clients to produce fully-made, decorated, and delivered movements.
According to Sébastien Chaulmontet, Head of Innovation and Marketing: "...we have a key role to play [in the international watchmaking industry]. We have a single Swiss owner, it's a very clear structure for our clients, we have no conflicts of interest."
Chaulmontet goes on to say how Sellita is actively working on the development of the next generation of movements with different functions and different power reserves, but which nevertheless remain in a competitive price range. In his opinion, it is all about watches that are both reliable and affordable to a broader global market of watch aficionados. The company is certainly in expansive mode, having increased the size of its Swiss factory by 16,404 feet (5,000 square-meters) in 2019.