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T-Minus Wow: Our 5th Kickstarter Makes a Lunar Landing

Contents

Part 1:
Funded in seven minutes flat

Part 2:
The Moon Lander watch

Part 3:
The Moon Dust watch

Part 4:
Saturn V-inspired design elements

Part 5:
Get on the LIV side of Saturn V history

Part 6:
Saturn V product specifications

Funded in seven minutes flat

Early development

Early in the morning of 5 November 2020, LIV clicked the ignition switch on its fifth Kickstarter campaign. This bold effort was a tribute to the Saturn V launch vehicle and the first, and still only, manned missions to the Moon.The campaign features two distinct watches and our first use of a bronze/titanium alloy for the case! Space-age material meets historical bronze. More on both watches in a moment.

Throughout its Kickstarter history, LIV has established records for launch goals for Swiss-Made timepieces.

The first campaign was fully funded in just over 11 hours. The second campaign was the most funded watch campaign ever. Each campaign has set its own particular record.

However, the response to the Saturn V launch was, in a word, explosive. LIV met its funding goal in seven (7) minutes! Thank you, LIV fans, watch freaks, enthusiasts, and collectors everywhere. Such a response is both thrilling and humbling.

The Moon Lander watch

WWI and the interwar years

The Saturn V tribute features two outstanding watch choices. The Moon Lander is powered by a Swiss Made ETA G10.962 EO quartz chronograph movement with a true moon phase complication.

Yes, a true moon phase feature, not a simple day-night indicator. It is a fitting movement for the Apollo lunar missions. This beauty is available in a variety of case finishes, dial colors, and strap options.

In five short years following Bleriot's flight, Europe and most of the rest of the world was plunged into the horror of WWI. Dirigibles and observation balloons were still in use but eventually succumbed to the rapidly developing airplanes. Watches and compasses now served to guide bombers to targets to deliver their ordnance as accurately as possible.

The airplanes of WWI were often hard to control. That meant the pilot was ill-advised to take his hands off the controls to retrieve his pocket watch. The same value that leads Santos-Dumont to seek a solution carried full force into combat.

Most aerial combat during WWI occurred during the day due to lack of proper instruments and lights. Bad weather almost always grounded the planes of the time. So watches did not need large quantities of luminescence. The just needed to be easy to read. Therefore, the iconic black dial and large contrasting Arabic numerals became standard issue.

As a result of experiences in WWI, U.S. Navy captain Philip Van Horn Weems designed an independently adjustable seconds ring. This feature allowed pilots to accurately synchronize their watch with a radio time signal without stopping the sweep seconds hand. Although "hacking" watch movements to allow everyone in a combat unit to synchronize their watches to the second, the practice could result in throwing pilots off course, ruin missions, and risk the airplane and crew.

Following his successful trans-Atlanic flight in 1927, Charles Lindbergh collaborated with Weems to develop the Hour Angle system which further enabled the wristwatch to determine longitude.

The German military specified a design that set the standard for what we think of as a classic pilot's watch today. By 1936, aviation advances allowed airplanes to fly at all hours and in foul weather (although grounding in severe conditions was common). The result was the Beobachtungsuhr (B-Uhr), or Observer.

The Moon Dust watch

The Moon Dust ups the ante with the choice of a bronze/titanium case. This special alloy delivers all the unique characteristics of bronze with the strength and hypoallergenic properties of titanium.

For those who prefer a more traditional option, a 316L stainless steel case is available. Inside both cases beats the Swiss-Made Sellita SW200-1 automatic movement. Dial and strap options abound to help make your LIV masterpiece uniquely yours.

Saturn V-inspired design elements

Incorporating the right elements from the world's most powerful launch vehicle into a premium timepiece presented the LIV designers with quite a challenge. After many unsuccessful launches (a little space reference), the team realized the four-part structure of the Saturn V could be reflected in a four-part case design; the case, case back, anodized aluminum ring, and bezel.

On this solid foundation, the team added a few distinctly LIV touches. The crown is machined to mirror the nozzles of the first stage lift section. The pushers on the Moon Lander were carefully crafted to reflect the guidance fins of the same section. Finally, the main dial layer has been treated to a texture that mimics the Moon's dry and dusty surface.

"We were inspired by the engineers of the Saturn V to create the LIV Saturn V watch to perfection. We obsessed over every tiny detail and took no shortcuts. The result is a gorgeous aesthetic with incredible functionality which continues to awe our fans."

- Esti Chazanow

Co-Founder at LIV Watches

Get on the LIV side of Saturn V history

Whether you watched the Apollo missions and Moon landings, are a student of the Space Age, are a collector of premium timepieces, a LIV fan, or a watch freak, you owe it to yourself to add one, or both, of these masterpieces to your collection. Either will leave your watch buddies green with envy.

Saturn V product specifications

Behind the piece

Contents

Part 1:
Funded in seven minutes flat

Part 4:
Saturn V-inspired design elements

Part 2:
The Moon Lander watch

Part 5:
Get on the LIV side of Saturn V history

Part 3:
The Moon Dust watch

Part 6:
Saturn V product specifications

Early development

Funded in seven minutes flat

Early in the morning of 5 November 2020, LIV clicked the ignition switch on its fifth Kickstarter campaign. This bold effort was a tribute to the Saturn V launch vehicle and the first, and still only, manned missions to the Moon.The campaign features two distinct watches and our first use of a bronze/titanium alloy for the case! Space-age material meets historical bronze. More on both watches in a moment.

Throughout its Kickstarter history, LIV has established records for launch goals for Swiss-Made timepieces. The first campaign was fully funded in just over 11 hours. The second campaign was the most funded watch campaign ever. Each campaign has set its own particular record.

However, the response to the Saturn V launch was, in a word, explosive. LIV met its funding goal in seven (7) minutes! Thank you, LIV fans, watch freaks, enthusiasts, and collectors everywhere. Such a response is both thrilling and humbling.

Given the fact that Santos-Dumont was a regular participant at the airshows of the day, other pilots exhibited one of the earliest known examples of wrist envy. As a result, the pilot's watch soon became a "must-have" instrument in the cockpit. And, not just for "keeping up the the Santos-Dumonts" reasons. Advances in powered flight were enabling planes to fly further and faster. With a reliable watch and a compass, pilots had the tools they needed to calculate time-speed-distance, determine when to move to the next leg of a flight, judge how much fuel was left, and generally be safer in the air.

Pilot Louis Bleriot wore a Zenith wristwatch when he made aviation history being the first to fly an airplace across the English Channel in July of 1909. Taking advantage of the feat for marketing purposes, Bleriot commented upon landing that he was very satisfied with his Zenith and would recommend it to others. The records are unclear on the point of Bleriot's comment being spontaneous or rehearsed.

WWI and the interwar years

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."

- Chaz Chazanow

Founder at LIV Watches

Advances during WWII

French watchmaker Zenith continued to manufacture their pilot's watches. Striking a neutral stance, Zenith sold its watches to both the Allies and the Axis. They used their 1939 Type Montre d"Aeronef design as the basis of their wristwatch. It featured the black dial and white arabic numerals with the large onion-style crown at 3 o'clock.

The United States did not produce a purpose-made pilot's watch. One of the most widely produced models supplied to American forces was the A-11. Manufactured by Bulouva, Waltham, and Elgin, the watch featured the required high-visibility black dial with white Arabic numerals. The manually wound movement featured a hacking function for synchronization. Some A-11s were waterproof, some were dust proof, some had luminous hands, , and some did not. All had a larger crown at 3 o'clock, but not in the onion style.

Postwar evolution

The Moon Lander watch

Throughout its Kickstarter history, LIV has established records for launch goals for Swiss-Made timepieces. The first campaign was fully funded in just over 11 hours. The second campaign was the most funded watch campaign ever. Each campaign has set its own particular record.

However, the response to the Saturn V launch was, in a word, explosive. LIV met its funding goal in seven (7) minutes! Thank you, LIV fans, watch freaks, enthusiasts, and collectors everywhere. Such a response is both thrilling and humbling.

Yes, a true moon phase feature, not a simple day-night indicator. It is a fitting movement for the Apollo lunar missions. This beauty is available in a variety of case finishes, dial colors, and strap options.

The Moon Dust watch

The Moon Dust ups the ante with the choice of a bronze/titanium case. This special alloy delivers all the unique characteristics of bronze with the strength and hypoallergenic properties of titanium.

For those who prefer a more traditional option, a 316L stainless steel case is available. Inside both cases beats the Swiss-Made Sellita SW200-1 automatic movement. Dial and strap options abound to help make your LIV masterpiece uniquely yours.

Saturn V-inspired
design elements

Incorporating the right elements from the world's most powerful launch vehicle into a premium timepiece presented the LIV designers with quite a challenge. After many unsuccessful launches (a little space reference), the team realized the four-part structure of the Saturn V could be reflected in a four-part case design; the case, case back, anodized aluminum ring, and bezel.

On this solid foundation, the team added a few distinctly LIV touches. The crown is machined to mirror the nozzles of the first stage lift section. The pushers on the Moon Lander were carefully crafted to reflect the guidance fins of the same section. Finally, the main dial layer has been treated to a texture that mimics the Moon's dry and dusty surface.

"We were inspired by the engineers of the Saturn V to create the LIV Saturn V watch to perfection. We obsessed over every tiny detail and took no shortcuts. The result is a gorgeous aesthetic with incredible functionality which continues to awe our fans."

- Esti Chazanow

Co-Founder at LIV Watches

Get on the LIV side of
Saturn V history

Whether you watched the Apollo missions and Moon landings, are a student of the Space Age, are a collector of premium timepieces, a LIV fan, or a watch freak, you owe it to yourself to add one, or both, of these masterpieces to your collection. Either will leave your watch buddies green with envy.

Saturn V product specifications

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."

- Esti Chazanow

Co-Founder at LIV Watches

Behind the piece