NEW!

NYLON NATO

Our fan-favorite Swiss automatic has a bold new look!

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MILITARY DISCOUNT

Military & first responders save BIG with GOVX!

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DIVER'S 44MM

Go bolder and deeper with a 300m Swiss diver.

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TITANIUM

P-51 ROSE GOLD

5th Anniversary Limited Edition 500 Units

LIMITED AVAILABILITY

DIVER'S 44MM

FULL LUME

A shining example of bold, Swiss innovation.

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REBEL-DDC

BOLD & STYLISH

Look sharp with a unique rectangular timepiece.

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TOP COLLECTIONS

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INSPIRED BY CAR RACING

THE REBEL-AR COLLECTION

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300 Meters of pure class

Swiss Automatic Divers

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Flying Companion

P-51 Swiss Titanium Auto Chrono

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OUR STORY

WE ARE WATCH FREAKS

Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

UNIQUE & BOLD DESIGNS

we've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

SWISS CRAFTSMANSHIP

Our watches are made by hand in Switzerland, alongside the most respected brands in the industry, where watchmaking goes back generations.

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